With the Social Media being so prevalent is having a Facebook or Instagram page for your business enough?
Can you run an online business only on Social Media.
On Social Media you're only one of millions of other businesses. All your competition is there too.
The Social Media Companies basically own you. They control what you can say, they create a profile on you and they can and will limit you.
They can ban you and throw you off their Social Media Network and shut you down anytime they want.
For those reasons and others in no way is it good to only rely on Social Media Networks
The good thing is you don't have to decide between one or the other, you can have both!
On your website you have total control of the customer journey. You have your audience to yourself.
Social Media collects data on you and your followers to sell advertising to your competitors.